Air Balvin

Latinx influence in mainstream American culture has always there. Maybe, we are noticing it more today because, now, Latinx artists are able to present themselves on their own terms and in their own language. It has allowed them to share their culture in a way that wasn’t possible before. It wasn’t long ago that Shakira had to sing in English to be able to make an impact on the English speaking market.
More than 20 years since Shakira’s album Laundry Service, J Balvin captivated America with his rapping and singing Reggaeton. His brand’s reach got so big that Mr. Air Jordan himself gave him an opportunity to create his own shoe, The Air Balvin.